The United Kingdom is one of the worldwide reference markets for the wine sector. Second globally in terms of importing wine and the sixth globally in terms of wine consumption per person. The British market is of interest for the wineries of the Denomination of Origin Ribera del Duero, which is the eight largest wine exporter (almost four hundred thousand litres in 2018), whilst maintaining the lead for best value per litre (14.91 euros).
For this reason, the Regulatory Council has been developing a promotional plan in the UK for the past few years. t’s main aim is to encourage and educate young professionals about high quality wine and promote Ribera del Duero.
This year the Denomination of Origin is developing an intense campaign of which this festival is one. The Ñ Ribera del Duero Festival, which will take place in London on May 18th, organized by the DO, Sonorama Ribera and Planeta Sonoro.
The festival’s program includes different activities with clear players: the Ribera del Duero wines and the music of Spanish artists of recognized prestige with international success.
The Ñ Ribera del Duero Festival includes the performances of La Excepción, Morgan and Shinova. The launch of the festival will be held on May 17th at the headquarters of the Instituto Cervantes in London, where authorities, industry professionals and diplomats will be offered a VIP tasting of ten wines from the Ribera del Duero wineries. The tasting will be given by Pancho Campo MW.